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0 -0.00189573459715653 -0.00473933649289106 -0.00568720379146924 -0.066350710900474 -0.0549763033175357 -0.0236966824644551 -0.0592417061611376
Stock impact report

Chinese Cosmetics Entrepreneur Becomes Billionaire As Shares Surge 75% On Trading Debut [Forbes]

Yatsen Holding Limited American Depositary Shares, each representing twenty (20) Class A Ordinary Shares (YSG) 
Company Research Source: Forbes
A Perfect Diary store is pictured on November 1, 2020 in Shanghai, China. (Photo by VCG/VCG via... [+]Getty Images)VCG via Getty ImagesCosmetics entrepreneur Huang Jinfeng joined the world’s billionaires ranks after his beauty and e-commerce startup Yatsen Holding went public in the U.S.The Guangzhou-based company, which operates theLittle OndineAbby’s ChoiceForbesFounded just four years ago, Yatsen managed to stand out in China’s beauty market through competitive pricing and a savvy social media strategy. It cuts out distributors to sell products like eye shadow for $4.5 and eyeliners directly to young consumers. The company works with celebrities and influencers to market them on social media platforms such as the short video app Douyin and China’s twitter-equivalent Sina Weibo.While such digital marketing isn’t new, Yatsen has become a leader and a “worthy competitor” to more established western brands like L’Oreal, says Sofya Bakhta, an analyst at Shanghai-based research firm Daxu Show less Read more
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