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Stock impact report

Yum China Is Still Learning How to Crack the Local Market [The Motley Fool]

Yum China Holdings, Inc. (YUMC) 
Last yum china holdings, inc. earnings: 4/28 04:30 pm Check Earnings Report
US:NYSE Investor Relations: ir.yumchina.com
Company Research Source: The Motley Fool
While KFC continues to flourish, the China-based restaurant operator is getting an education as it attempts to revive Pizza Hut's fortunes. Yum China Holdings ( NYSE:YUMC ) can boast of many superlatives in the Chinese eating-out market. It's the largest restaurant chain in China. With over 8,000 locations, it has more than 2.5 times the units of its next-largest competitor, Starbucks Corporation . It claims the mantle of being the biggest restaurant delivery system in China. And it counts 160 million people in its loyalty programs -- a number equivalent to half of the current U.S. population. But for all its sheer size and influence, and despite a relatively free hand in operations since its November 2016 spinoff from Yum! Brands, Inc. , Yum China Holdings is still learning to navigate the nascent Chinese casual dining market. This is easily discerned when comparing the diverging fortunes of its two major brands, KFC and Pizza Hut.  In the first quarter of 2018, Show less Read more
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