YuMe and Mediaocean Partner to Enhance the TV Ad Buying Experience
YUME INC (YUME)
US:NYSE Investor Relations:
investors.yume.com/investor-relations/default.aspx
Company Research
Source: Business Wire
Partnership Extends the Cross-Screen Reach of TV Media Buys with Premium Digital Video Inventory and Unifies TV and Digital Video Planning REDWOOD CITY, Calif.--(BUSINESS WIRE)-- YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, and Mediaocean, the leading software provider for the advertising world, today announced a partnership designed to extend the reach of TV media buying by providing brands the ability to access premium digital video inventory through Mediaocean’s existing TV buying workflow. By combining traditional TV buying with digital, TV buyers can view YuMe’s Designated Market Area (DMA)-specific inventory and local TV station avails side-by-side. A unified, holistic view of video campaigns means that TV buyers can allocate spots across traditional broadcast and cable channels, connected TV, mobile and desktop to create the optimal media mix.
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