Nearly Three in Four People Use Their Connected TV Device Daily, According to New YuMe Connected Device Study
YUME INC (YUME)
US:NYSE Investor Relations:
investors.yume.com/investor-relations/default.aspx
Company Research
Source: Business Wire
Commissioned Research Conducted by Nielsen Details Device Adoption, Viewing Behaviors and Offers Insight for Marketers to Reach and Influence Target Audiences REDWOOD CITY, Calif.--(BUSINESS WIRE)-- YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, today released the results of a new study commissioned with Nielsen on U.S. consumers’ connected device ownership and use and the implications for advertisers. The research is a follow up to a 2013 connected TV (CTV) study, and charts the category’s growth as well as consumer behavioral shifts. “We believe CTV devices have become prominent fixtures in the lives of today’s connected consumer,” said Michael Hudes, Chief Revenue Officer, YuMe. “To reach and influence connected consumers, marketers must take into account shifts in device preference and behavior, elevate the role of CTV in cross-screen campaigns
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