YuMe Study Finds Higher Exposures for Digital Video Ads Drive Brand ROI
YUME INC (YUME)
US:NYSE Investor Relations:
investors.yume.com/investor-relations/default.aspx
Company Research
Source: Business Wire
Purchase intent is highest at nine or more exposures for digital video ads REDWOOD CITY, Calif.--(BUSINESS WIRE)-- YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, today released a new report and companion infographic which correlates the frequency of online video ad exposure with brand awareness and purchase consideration. The study analyzed point-in-time data from Kantar Millward Brown’s MarketNorms® database to quantify the average impact of frequency on brand metrics. Results showed that, among overall norms, one video exposure is sufficient to trigger increases across all awareness metrics; however, multiple exposures garner even higher brand awareness scores. On average, for purchase intent and brand favorability, specifically, ads are most effective at a minimum of nine exposures. “As advertisers look to reach a maximum return on investme
Show less
Read more
Impact Snapshot
Event Time:
YUME
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
YUME alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
YUME alerts
High impacting YUME INC news events
Weekly update
A roundup of the hottest topics