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Stock impact report

Zillow's Evolving Business Model [Seeking Alpha]

Zillow Group, Inc. - Class C Capital Stock (Z) 
Last zillow group, inc. - class c capital stock earnings: 8/6 04:06 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.zillowgroup.com
Company Research Source: Seeking Alpha
Zillow's Evolving Business Model Zillow (NASDAQ: ZG While allowing listings to be viewed online was revolutionary, Zillow has mostly leveraged its go-to status for real estate browsing to serve as a lead generation service for traditional real estate agents. Its advertising model requires massive sales and marketing spending. Consequently, Zillow's model doesn't scale profitably, as its sales staff has to aggressively market the service to the two million plus agents in America. Management has finally grasped the need for change and is moving towards a referral model. Redfin (NASDAQ: RDFN Its long-term opportunity rests on further marginalizing the role of an agent in a transaction. Zillow's recent move into flipping homes is risky, and it's unclear how profitable the business can become, but it opens up opportunities to further expand into adjacent services, like mortgages, title services, etc., and grow its relationship with buyers and sellers. The transition will be difficult; agen Show less Read more
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