5 reasons freelancers don't get repeat business [The Business Insider]
Zendesk, Inc. (ZEN)
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Source: The Business Insider
5 reasons freelancers don't get repeat business Mario Habenbacher Freelancing is full of ups and downs . One month you might make $7,000, the next month, $2,000. But 66 percent of freelancers say the amount of work they obtained online increased in 2016. For some freelancers though, it’s easy to get a client but not easy to keep them. You deliver work, get paid, and wonder what went wrong when the client never emailed again. That’s a big shame because acquiring new clients is much more expensive than keeping your current clients. According to Emmett Murphy and Mark Murphy in their book, “ Leading on the Edge of Chaos: The 10 Critical Elements for Success in Volatile Times ” a mere 2 percent increase in customer retention reduces your costs by 10 percent. If you have difficulty getting repeat business as a freelancer, here are 5 potential reasons you should look out for, backed by science. According to an Accenture survey , 62 percent of clients left their service providers in 20
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