To Deliver Great Customer Service, Focus On The Three Things That Really Matter [Forbes]
Zendesk, Inc. (ZEN)
Last zendesk, inc. earnings: 4/30 04:16 pm
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Source: Forbes
To Deliver Great Customer Service, Focus On The Three Things That Really Matter Getty For growing companies, delivering excellent customer service should be a top priority. Seven out of 10 U.S. consumers say that they spent more money doing business with a company that offers great service, according to a 2017 study fielded by American Express The good news is that delivering great service is not rocket science. The challenge is that many companies get distracted by elements of the customer service experience that aren’t actually that important to customers. This is particularly challenging for young, growing companies, where the CEO or founder is used to having direct contact with customers and may have difficulty giving up control. Your firm can offer great service if you get your game right. Through my experience as the CEO of a customer service outsourcing company, I’ve identified the three things that really matter: Timely Responses When an email comes in or the phone rings, some
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