Zendesk expands into CRM with Base acquisition [TechCrunch Blog]
Zendesk, Inc. (ZEN)
Last zendesk, inc. earnings: 4/30 04:16 pm
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Source: TechCrunch Blog
Ron Miller 7 hours Zendesk has mostly confined itself to customer service scenarios, but it seems that’s not enough anymore. If you want to truly know the customer behind the interaction, you need a customer system of record to go with the customer service component. To fill that need, Zendesk announced it was acquiring Base , a startup that has raised over $50 million. The companies did not share the purchase price, but Zendesk did report that the acquisition should not have a significant impact on revenue. While Base might not be as well known as Salesforce, Microsoft or Oracle in the CRM game, it has created a sophisticated salesforce automation platform complete with its own artificial intelligence underpinnings. CEO Uzi Shmilovici claimed his company’s AI could compete with its more well heeled competitors when it was released in 2016 to provide salespeople with meaningful prescriptive advice on how to be more successful.
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