Zendesk shifts to platform play with Zendesk Sunshine launch [TechCrunch Blog]
Zendesk, Inc. (ZEN)
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Source: TechCrunch Blog
Ron Miller 8 hours Zendesk has always been strongly focused on customer service in the cloud. They began to look at this more broadly in September when they purchased Base to move into sales automation and CRM. Today, the company announced Zendesk Sunshine, a new platform for creating customer-focused applications on top of Zendesk’s toolset. All of this appears to be with an eye toward shifting Zendesk from its core customer service mission to a broader customer management business. Mikkel Svane, founder and CEO at Zendesk, says Sunshine is about moving his company toward a platform play, something that many cloud companies have aspired to. “Sunshine is a platform for building your own apps, and also for managing and storing and connecting all your customer data,” Svane told TechCrunch. For starters, Zendesk is partnering with AWS to act as the infrastructure services backend for the applications built on the Sunshine platform. “Y
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