Slack Just Acquired Its 3rd Company In a Quest to Broaden Its Product [Fortune]
Zendesk, Inc. (ZEN)
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Source: Fortune
Slack is attempting to broaden its appeal to businesses and has bought a small enterprise software startup in Denver to help. The workplace chat app company said Tuesday that it has acquired Missions, an enterprise software startup. Slack declined to comment on the financial terms of the deal, which is Slack’s third acquisition in its history. Although Missions is a small startup with less than 10 people, Brian Elliott, the vice president and general manager of the Slack platform, described the deal as an acquisition rather than an acqui-hire, in which companies typically buy smaller companies for the talent. Slack will not be reassigning its new employees, who started work at Slack this week in its Denver office, to different Slack product development teams, Elliott said. Instead Missions will continue developing its product within Slack. Missions specializes in technology that lets non-IT staff more easily create features in Slack so customers can individually
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