So You're A European, B2B Startup Hoping To 'Hop The Pond' And Grow? Here's How [Forbes]
Zendesk, Inc. (ZEN)
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Source: Forbes
Shutterstock Some of the most prominent—and valuable—European technology companies right now are consumer-tech names: Think of Skype, Spotify, Supercell, Yandex and iZettle. China’s Tencent bought a majority stake in Finnish mobile-game outfit Supercell two years ago for more than $8 billion, according to published reports, while music-streaming service Spotify is now valued at more than $33 billion. PayPal just forked over $2.2 billion for iZettle in June. Europe’s enterprise and B2B tech scene, nurturing companies in less-sexy but still vital sectors like big data, AI, cybersecurity and business software, has produced fewer household names but is growing fast. Many of these companies are scooping up bigger and bigger chunks of venture capital from European and U.S. investors—and, increasingly, moving large parts of their operations to the U.S. This “hop the pond” strategy, in our view, can be beneficial for many of these firms and help them scale into real g
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