How Toronto's Ada is reinventing the customer service experience [Globe and Mail, The (Toronto, Canada)]
Zoom Video Communications, Inc. - Class A (ZM)
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Source: Globe and Mail, The
In fact, the rapidly expanding adoption of AI has helped make Toronto-based Ada one of the fastest-growing software companies in the world. Ada – named after British mathematician Ada Lovelace, considered the world's first computer programmer in the mid-1800s – uses AI to automate customer and employee conversations, helping brands save time, money and boost revenue. Ada's mission is to make everyone feel like a VIP by ending long wait times that leave clients frustrated and upset, putting brands' reputations at risk. “We are essentially reinventing customer service from a world in which brands used to speak to their customers less the bigger they got, to a world in which brands speak to their customers more the bigger they get,” says Mr. Murchison, who co-founded the company in 2016 with David Hariri. The duo came up with the idea for Ada while working on another startup, and noticed they weren't connecting with customers. So they reached out to executives at some large corpor
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