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Why Hollister made a music video instead of a traditional ad campaign [Yahoo! Finance]
Abercrombie & Fitch Company (ANF)
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Source: Yahoo! Finance
Last abercrombie & fitch company earnings: 3/4 07:30 am
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US:NYSE Investor Relations: abercrombie.com/shop/us
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Hollister is eschewing traditional advertising in favor of a marketing strategy that speaks to the enduring role music plays in youth culture for what it describes as i
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