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Investors Will Want British American Tobacco's (LON:BATS) Growth In ROCE To Persist [Yahoo! Finance]
British American Tobacco Industries, p.l.c. ADR (BTI)
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Source: Yahoo! Finance
NASDAQ:AMEX Investor Relations: bat.com/ir
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One common approach is to try and find a company with returns on capital employed (ROCE) that are increasing, in conjunction with a growing amount of capital employed. B
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