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Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story [Yahoo! Finance]
e.l.f. Beauty, Inc. (ELF)
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Source: Yahoo! Finance
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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US:NYSE Investor Relations: investor.elfcosmetics.com
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Sure, businesses that built strategies around TikTok and promote products there would prefer not to seek eyeballs on another app. Smaller firms and solo entrepreneurs a
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