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Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1 [CNBC]

Liberty Media Corporation - Series C Liberty Formula One  (FWONK) 
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PDF Lego has introduced meticulously designed F1 car brick sets and hosted in-person activations at races around the world. Starting in 2026, Lego will be a team sponsor [Read more]