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Jesse Itzler Once Name-Dropped Matt Damon To Coca-Cola's CEO And Even Got The Actor To Climb A Coconut Tree, Then He Landed The Deal [Yahoo! Finance]

Coca-Cola Company (The)  (KO) 
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PDF While training for a 100-mile race, Itzler experimented with various hydration products and discovered coconut water. Recognizing its potential in the U.S., where few [Read more]