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A-list stars and a fight for relevance: How American Eagle, Gap and Levi sparked a new ‘denim war' [CNBC]
Levi Strauss & Co Class A (LEVI)
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Source: CNBC
Last levi strauss & co class a earnings: 4/7 04:15 pm
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The campaigns cost retailers millions of dollars but were necessary to drive sales in a competitive market, analysts said. Industry wide, brands aired nearly 70% more
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