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Building Loyalty: Can Brand Communities Retain High-Revenue Flyers? [Forbes]

Southwest Airlines Company  (LUV) 
Last southwest airlines company earnings: 4/28 06:00 am Check Earnings Report
US:NYSE Investor Relations: investors.southwest.com
PDF strategy.” In Belonging to the Brand , Schaefer calls community “the marketing megatrend of our time.” These statements might seem to be a bit hyperbolic, but Schaefer [Read more]