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Value is the key to McDonald's growth plans, but it's creating tensions with some franchisees [MSNBC.com]
McDonald's Corporation (MCD)
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Source: MSNBC.com
Last mcdonald's corporation earnings: 4/30 06:58 am
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US:NYSE Investor Relations: corporate.mcdonalds.com/mcd/investors.html
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The restaurant sector has spent the past 18 months trying to figure outhow to reach consumersMcDonald'shas doubled downBut the focus on value has caused frustrations at
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