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Why Gatorade is ditching athletes as its core market [Los Angeles Times (CA)]

PepsiCo, Inc.  (PEP) 
Last pepsico, inc. earnings: 4/28 06:03 am Check Earnings Report
US:NYSE Investor Relations: pepsico.com/investors
PDF PepsiCo, Gatorade's parent company, said Thursday that the brand wants to broaden its reach to non-athletes who are looking for ways to hydrate, whether they're on a lo [Read more]