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How BMW Turned A Tennis Tournament Into A Brand Immersion Lab [Yahoo! Finance]
PORSCHE AUTOMBL UNSP/ADR (POAHY)
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Source: Yahoo! Finance
NASDAQ:AMEX Investor Relations: porsche-se.com/en/investor-relations
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What began as a traditional tennis sponsorship has evolved into something closer to a controlled universe of brand interaction. BMW of North America Once upon a car-
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