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Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot [Yahoo! Finance]
PubMatic, Inc. - Class A (PUBM)
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Source: Yahoo! Finance
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The confectionery giant, home to brands like Reese's and Skinny Pop, is working with the analytics platforms Mutinex and Tracer to automate marketing mix modeling - a s
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