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TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go? [Yahoo! Finance]
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US:NASDAQ Investor Relations: phx.corporate-ir.net/phoenix.zhtml%3fc%3d97664%26p%3dirol-irhome
With Madison Avenue increasingly focused on consumers who watch their favorite dramas, comedies, sports matches, movies and reality programs via streaming services, traditional TV ads are only one thing that will be up for sale at the industry's annual conference. Each May, U.S. media companies converge on New York City to sell the bulk of commercial time tied to their new program schedules. More from Variety Amazon's Candace Parker Predicts Big WNBA Season in Store: 'There's More Movement Than We've Ever Seen' Paramount's New Sales Chief Wants to Break Barriers Between Streaming, Stand-Alone TV Ana Huang's 'Gods of the Game' English Premier League Soccer Romance Book Series Sets Three-Film Adaptation at Amazon (EXCLUSIVE) Advertisers now have different kinds of spots in their eyes. More TV companies are offering so-called programmatic ads, or video inventory that gets snapped up by algorithms attuned to specific viewer demographics. There is rising demand for events built
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