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Apple At 50: A Leadership Shift And An AR Future [Forbes]
Last apple inc. earnings: 4/30 04:30 pm
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US:NASDAQ Investor Relations: investor.apple.com
leader John Ternus stepping in as CEO, Apple appears to be entering a new phase in its evolution. I recently wrote about Apple's milestone anniversary, but in the weeks since, colleagues and media—aware of my decades covering the company—have increasingly asked what could define its next era. While likely products as a foldable iPhone may extend its leadership in smartphones, augmented reality - particularly in the form of wearable glasses - stands out as the most consequential opportunity ahead. To understand what could define Apple's next era, it's useful to look at how the company has historically approached transformative product decisions - something I've observed firsthand. When Steve Jobs returned to Apple in 1997, the company was near bankruptcy with $1 billion in debt and in need of a clear strategic reset. In a meeting shortly after his return, he outlined a plan to refocus on Apple's core customers - engineers, creatives, and professionals, neglected under previous lead
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