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Stockreport

74% of Midcore Mobile Game Installs Come from Ads in Casual Games, Liftoff's Casual Gaming Apps Report Reveals [Yahoo! Finance]

Apple Inc. (AAPL)  More Company Research Source: Yahoo! Finance
Last apple inc. earnings: 4/30 04:30 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.apple.com
Report . The report, based on data from 355 billion ad impressions, 36 billion clicks, and 90 million installs from January 1st, 2023 , to January 1st, 2024 , finds ads in casual games are driving the majority of installs for midcore games. Ads in casual games drive 74% of midcore mobile game installs, while puzzle games drive 37% of casual game installs. Simulation and lifestyle games also play an important role in driving casual game installs, each contributing around 8% of total installs. Liftoff's Casual Gaming Apps Report covers three main sections: an annual breakdown of benchmarks for advertising costs and revenue, the mobile game genres and subgenres driving the most installs, and the latest trends shaking up the casual gaming market. Key findings from the report include: Casual games lead the install charge, as 74% of midcore installs come from ads Casual games are still the primary driver of installs for other casual games, followed by sports and driving games at 5%, w [Read more]
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Stockreport

74% of Midcore Mobile Game Installs Come from Ads in Casual Games, Liftoff's Casual Gaming Apps Report Reveals [Yahoo! Finance]

Apple Inc.  (AAPL) 
More Company Research Source: Yahoo! Finance
Last apple inc. earnings: 4/30 04:30 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.apple.com
Report . The report, based on data from 355 billion ad impressions, 36 billion clicks, and 90 million installs from January 1st, 2023 , to January 1st, 2024 , finds ads in casual games are driving the majority of installs for midcore games. Ads in casual games drive 74% of midcore mobile game installs, while puzzle games drive 37% of casual game installs. Simulation and lifestyle games also play an important role in driving casual game installs, each contributing around 8% of total installs. Liftoff's Casual Gaming Apps Report covers three main sections: an annual breakdown of benchmarks for advertising costs and revenue, the mobile game genres and subgenres driving the most installs, and the latest trends shaking up the casual gaming market. Key findings from the report include: Casual games lead the install charge, as 74% of midcore installs come from ads Casual games are still the primary driver of installs for other casual games, followed by sports and driving games at 5%, w [Read more]
IMPACT SNAPSHOT
EVENT TIME:
AAPL
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
S&P 500 (SPX)
%
 VOLUME RATIO
%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS