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Imax adds China screens with Wanda, betting on blockbusters [Los Angeles Times (CA)]
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Partner Wanda Film Holding Co., China's largest movie exhibitor, is planning to replace 27 premium format screens with Imax's larger high-tech jumbo screens in cities from Beijing to Xi'an, the companies said Monday. Imax China Holding Inc., which currently runs about 800 screens in China, drew a record 22 million moviegoers from January to May, up 106% from a year earlier, largely thanks to fantasy film “Ne Zha 2.” The overall movie attendance in China rose about 27% in the same period, the firm said. Wanda operates more than 50% of China's Imax screens, Li Jinbo, assistant president of Wanda Film and general manager of Wanda's cinema chain, said at a corporate event in Shanghai. The cinema chain is seeking to boost the number of premium format auditoriums across the country, he said. Shares of Wanda Film rose 3.6%, while Imax China advanced 4.6%. China's movie industry has been facing a boom-and-bust cycle as many new titles produced during the pandemic years weren't released
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