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Will a new CEO realize Apple’s smart home potential? [Verge, The]
Last apple inc. earnings: 4/30 04:30 pm
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US:NASDAQ Investor Relations: investor.apple.com
It took Tim Cook years to launch Apple into major new hardware categories, such as the smartwatch . But John Ternus could start his tenure right away with an ambitious new project: smart home hardware. All signs point to a strong lineup of new smart home devices coming potentially this fall, putting Apple back in the game in a category where it has been painfully slow to ship new devices. With a hardware man at the helm in Ternus, the chances of Apple fully committing to the smart home feel far higher than under Cook. And while, according to Bloomberg's Mark Gurman , Ternus was reluctant to invest deeply in the smart home a decade ago — taking “some responsibility” for Apple falling behind in the category — today he's reportedly “leading the charge on a trio of home products.” Apple has ceded ground to competitors in smart home hardware for years. Amazon and Google have launched more than 40 smart speakers and smart displays over the last decade, compared to Apple's three . How
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