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Coca-Cola unveils ad campaign with 13 restaurant chains to boost drink sales as diner traffic falls [MSNBC.com]

Coca-Cola Company (The) (KO)  More Company Research Source: MSNBC.com
Last coca-cola company (the) earnings: 4/21 05:55 am Check Earnings Report
US:NYSE Investor Relations: coca-colacompany.com/investors
Coca-ColaThe campaign marks the first time Coke has released ads featuring multiple restaurant partners. The commercials flash across different consumers ordering their meals at a medley of chains, all ending their orders with the same phrase, "And a Coke."Across the three spots released Thursday, 13 different chains share the spotlight: Arby's, Culver's,Domino's PizzaJack in the BoxWendy'sWingstopFor restaurants, drinks — even a simple Coke — are high-margin menu items, helping lift profits in an industry known for its razor-thin margins. That sale becomes even more important as consumers cut back on restaurant visits and spend less when they do dine out.In February, traffic to U.S. restaurants fell 2%, according to data fromBlack Box IntelligenceBehind the scenes, Coke has also been trying to help boost restaurant sales amid the spending slowdown. As the so-called value wars kicked off among fast-food chains in 2024, Coke executives said that the company had teamed up with restauran [Read more]
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Stockreport

Coca-Cola unveils ad campaign with 13 restaurant chains to boost drink sales as diner traffic falls [MSNBC.com]

Coca-Cola Company (The)  (KO) 
More Company Research Source: MSNBC.com
Last coca-cola company (the) earnings: 4/21 05:55 am Check Earnings Report
US:NYSE Investor Relations: coca-colacompany.com/investors
Coca-ColaThe campaign marks the first time Coke has released ads featuring multiple restaurant partners. The commercials flash across different consumers ordering their meals at a medley of chains, all ending their orders with the same phrase, "And a Coke."Across the three spots released Thursday, 13 different chains share the spotlight: Arby's, Culver's,Domino's PizzaJack in the BoxWendy'sWingstopFor restaurants, drinks — even a simple Coke — are high-margin menu items, helping lift profits in an industry known for its razor-thin margins. That sale becomes even more important as consumers cut back on restaurant visits and spend less when they do dine out.In February, traffic to U.S. restaurants fell 2%, according to data fromBlack Box IntelligenceBehind the scenes, Coke has also been trying to help boost restaurant sales amid the spending slowdown. As the so-called value wars kicked off among fast-food chains in 2024, Coke executives said that the company had teamed up with restauran [Read more]
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