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‘Melania' earns a surprising $7 million, best non-music documentary debut in a decade [CNBC]
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“Melania” had the highest opening of a non-music documentary in more than a decade. The tech giant reportedly paid an estimated $40 million to acquire ‘Melania' and spent an additional $35 million on marketing. Movie posters for the documentary “Melania” featuring U.S. first lady Melania Trump are displayed in a New York City subway station, in New York, U.S., Jan. 14, 2026. Jeenah Moon | Reuters Amazon's “Melania” earned $7 million at the domestic box office during its debut this weekend, the highest opening for a non-music documentary in more than a decade. Documentaries are not typically major ticket sales drivers, with the majority of releases over the last 10 years opening under $5 million and grossing $10 million to $20 million worldwide, according to data from Comscore. Documentaries and concert films by popular musical artists often outperform these numbers because of their built-in fan bases. Notably, Michael Moore's “Fahrenheit 9/11” retains the record for the h
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