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Why Regenerative Farming Needs Organic Certification-And Vice Versa [Forbes]
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They are demanding healthier food that heals the planet, that is beneficial to workers and kinder to animals. Progressive sectors of the food industry have responded in kind, with a spate of new supply chain and production rubrics under the heading of “regenerative” One of the leading lights in this movement is Regenerative Organic Certification (ROC), a three-tiered framework encouraging continuous improvement upon a Certified Organic baseline. Launched in 2017, ROC founders understood that organic was among the most popular and trusted food production standards. ROC now has over 5.7 million acres under cultivation with 50,000+ farms, 370 crops, 118 brands and over 800 products. ROC-certified brands such as Simpli , GoodSam and Lundberg Family Farms continue to rack up industry awards and kudos, while allied organizations such as Mad Agriculture have committed over $50 million in funding to scale up such practices. We recently spoke with Elizabeth Whitlow, Executive Director of t
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