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The Sheraton Brand Is Getting A Global Makeover For Modern-Day Travelers [Forbes]
Last marriott international - class a earnings: 2/26 04:30 pm
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Sheraton Hotels & Resorts is not only one of Marriott's oldest brands (it turns 85 this year), but it is also its most international with nearly 430 hotels in more than 70 countries on six continents. Over time, Sheraton's identity became less distinct, particularly following the Starwood merger, as the brand lacked clear differentiation from other full-service offerings, something its executives acknowledge. This insight was a major catalyst for the transformation, which is about restoring Sheraton's relevance and making it a destination for modern travelers. The new Sheraton is meant to be a social hub for guests, but also locals, and there's a new emphasis placed on staff-guest interactions. Changes are taking place at the property level with the rollout well under way, and more and more hotels will join the updated design in the coming years. To highlight this transition, the brand rolled out a new consumer advertising campaign last month. Goodnight Moon brand campaign T
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- Marriott International (NASDAQ:MAR) had its price target raised by analysts at Truist Financial Corporation from $278.00 to $283.00. They now have a "hold" rating on the stock.[MarketBeat]
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