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Inside the big business of boy paper, a booming sub-industry of the K-pop machine [Business Insider]
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Share Facebook Email X LinkedIn Copy link lighning bolt icon An icon in the shape of a lightning bolt. Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Seventeen's new album has been fueling a K-pop photo card trading frenzy. The variety of photo cards has spawned a booming market for trading and collecting. The cards' popularity come as K-pop companies' stock soars. "I have your man," I typed at 1 a.m., my hands trembling with excitement. "Do you have Joshua on hand to trade?" Joshua Hong's K-pop band Seventeen released a new album on May 26. That album comes with serious math for trading card aficionados: There are seven versions of the record, each containing four photo cards — that's 336 unique cards, or "boy paper," to collect. I wanted him badly enough to wheel and deal my way through a maelstrom of trading card listings.
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