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Leaked pitch deck reveals how influencer Emma Chamberlain planned to grow her coffee brand to $33M in revenue this year [Business Insider]
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Chamberlain Coffee had some growing pains but planned to expand through retail and promotions. Other online and Hollywood stars have ventured into new business lines, with mixed success. Superstar influencer Emma Chamberlain's coffee brand has big ambitions but experienced growing pains last year — and they're both detailed in a pitch deck obtained by Business Insider. Chamberlain Coffee hit some bumps last year, partly due to supplier issues that led to stocking problems at stores, the 2024 deck revealed. But it expected to bounce back in a major way, with the deck projecting revenue to grow by more than 50% in 2025 to over $33 million. The deck said the company eyed a "strong path to profitability by 2026." It's now expecting to reach that goal this year, a person familiar with the company told BI. Late last year, it started prioritizing profitability over aggressive growth, this person said. After significant cost-cutting, it was in the black for the first two months of
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