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Stockreport

Starbucks made a lot of changes in 2025. Some were great — but one was terrible. [Business Insider]

Starbucks Corporation (SBUX)  More Company Research Source: Business Insider
Last starbucks corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
Become an Insider and start reading now. Have an account? Log in Under new CEO Brian Niccol, Starbucks had a sometimes rocky 2025. I thought slimming down the menu length and adding afternoon snacks made a lot of sense. But forcing baristas to write on the cups? Leave that in 2025. It's been the first full year of Starbucks' CEO Brian Niccol's "Back to Starbucks" mission. So, how did it go? Well, let's not beat around the bush: From a shareholder's perspective, pretty meh. By late December, Starbucks' stock had declined by more than 5% over the past year, compared to the broader stock market, which had increased by more than 16%. But that's not what counts most with me, a consumer of Starbucks coffee (and its free public bathrooms). Niccol's big vision was a return to Starbucks' glory days as a destination coffee shop where people wanted to sit and stay while sipping a drink — not a drive-thru for sugar syrup slop drinks ordered by phone. I fully welcome a few of the [Read more]

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Stockreport

Starbucks made a lot of changes in 2025. Some were great — but one was terrible. [Business Insider]

Starbucks Corporation  (SBUX) 
Last starbucks corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
Become an Insider and start reading now. Have an account? Log in Under new CEO Brian Niccol, Starbucks had a sometimes rocky 2025. I thought slimming down the menu length and adding afternoon snacks made a lot of sense. But forcing baristas to write on the cups? Leave that in 2025. It's been the first full year of Starbucks' CEO Brian Niccol's "Back to Starbucks" mission. So, how did it go? Well, let's not beat around the bush: From a shareholder's perspective, pretty meh. By late December, Starbucks' stock had declined by more than 5% over the past year, compared to the broader stock market, which had increased by more than 16%. But that's not what counts most with me, a consumer of Starbucks coffee (and its free public bathrooms). Niccol's big vision was a return to Starbucks' glory days as a destination coffee shop where people wanted to sit and stay while sipping a drink — not a drive-thru for sugar syrup slop drinks ordered by phone. I fully welcome a few of the [Read more]

IMPACT SNAPSHOT
EVENT TIME:
SBUX
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
POST NEWS RANGE
%
PRICE CHANGE

PRICE CHANGE PERCENTAGE


S&P 500 (SPX)

%

VOLUME RATIO
%

VOLUME (SHARES)
TICKS

AVG SHARES PER TRADE

EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS