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How Walmart became a go-to store for wealthy Americans [Yahoo! Finance]
Last walmart inc. earnings: 2/18 06:00 am
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US:NYSE Investor Relations: stock.walmart.com/investors/default.aspx
our incredible, very big lot box of croissants that are fresh-baked in club by $1, from $5.98 to $4.98, and the volume doubled,” said Chris Nicholas, President and CEO of Walmart's Sam's Club division. “We had to remove the shelf that we put them on because the volume that we were selling was so huge.” It's just a pastry anecdote, sure, but the larger story isn't bargain croissants. It's the kind of shopper that Sam's Club — and Walmart itself — now appeals to. On the call, executives touted not just “incredible assortment” but “incredible experiences,” a striking evolution for a retailer once defined almost exclusively by price. “Upper- and middle-income households are driving our growth,” CEO Doug McMillon told analysts. “We continue to benefit from higher-income families choosing to shop with us more often.” Meanwhile, he noted carefully, ”lower-income families have been under additional pressure.” They're still buying at Walmart, but contributing more to transactions than growth
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