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New Swiftly Consumer Survey Reveals Nearly 8 in 10 Shoppers Trust Their Local Grocer Over National Giants [Yahoo! Finance]
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US:NYSE Investor Relations: stock.walmart.com/investors/default.aspx
SEATTLE, December 15, 2025 BUSINESS WIRE Swiftly , a leading provider of retail technology and retail media solutions, today released its fourth annual True Cost of a Grocery Shop survey, revealing a powerful and timely advantage for independent and regional grocers: nearly 80% of shoppers say they trust their neighborhood brick-and-mortar grocery store more than national giants like Amazon or Walmart to offer fair, personalized deals. This trust advantage comes at a critical moment for mid-market grocers. Independent retailers make up more than 98% of all U.S. retail firms (U.S. Census Bureau), yet they continue to face margin pressure, increased consolidation, and intensifying competition from tech-enabled national chains. In a market where digital convenience increasingly shapes shopper loyalty, this durable trust presents a rare opportunity for independents to strengthen their competitive position—if they can pair it with modern digital capabilities that meet rising consumer ex
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