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Target to stop carrying cereals with certified synthetic colors [Yahoo! Finance]
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This story was originally published on Grocery Dive . To receive daily news and insights, subscribe to our free daily Grocery Dive newsletter Dive Brief: Target plans to only sell cereals that do not contain certified synthetic colors by the end of May, the retailer announced Friday. The company said it has worked where needed with national brands and suppliers that make private label goods to reformulate the cereal it carries. Target's decision follows recent moves by other retailers and product manufacturers to scrub foods of artificial colors. Dive Insight: Target indicated that it opted to cleanse its cereal offerings of synthetic colors in response to data showing that consumers are increasingly favoring foods made without artificial ingredients, especially when it comes to products they buy for children. The company also noted that its decision aligns with standards it put into place in 2019, when it launched its flagship Good & Gather private brand . Products und
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