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The Unilever CEO Has a New Marketing Doctrine, and It Is Completely Wrong [Yahoo! Finance]

Unilever PLC American Depositary Shares (each representing One Ordinary Share)  (UL) 
US:NYSE Investor Relations: unilever.com/investor-relations
PDF The Unilever CEO went further. His company was pivoting to a "social-first demand model," arguing that an army of creators will replace the traditional advertising that [Read more]