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McDonald's, NielsenIQ team for Cultural Relevance ad-testing module [Yahoo! Finance]

WPP plc American Depositary Shares  (WPP) 
US:NYSE Investor Relations: wpp.com/wpp/investor/financialnews
PDF be integrated into its Bases Ad360 ad-testing portfolio, according to a press release The module offers various cultural resonance metrics to analyze the role of cultu [Read more]