UPDATE 1-Brazil's BRF launches Kidelli discount brand [Reuters]
BRF S.A. (BRFS)
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Source: Reuters
UPDATE 1-Brazil's BRF launches Kidelli discount brand | Reuters Reuters Staff 2 Min Read (Adds details from call, quote) SAO PAULO, Jan 9 (Reuters) - Brazilian food company BRF SA launched a new brand called Kidelli aimed at cost-conscious buyers, venturing into the discount market that represents about a third of the country’s processed food sales, an executive said on Tuesday. Some 14 products will be sold under the brand, which will be primarily distributed at cash-and-carry outlets, the company’s vice president for Brazil, Alexandre Almeida, told reporters during a conference call. The launch of the discount brand follows the lifting of antitrust restrictions last July, which has allowed BRF to target a segment that grew during the country’s recession, he said. Brazil’s antitrust agency Cade lifted brand limits that had been established in 2011 at the time it approved the merger of Sadia and Perdigão that created BRF SA. “Kidelli will compete in a market which registered robust gr
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- 5/2/24 - Form 6-K
- 4/25/24 - Form 6-K
- 4/19/24 - Form 20-F
- BRFS's page on the SEC website