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Here's who is benefiting from Chipotle's food safety woes [CNBC]

CHIPOTLE MEXICAN GRILL (CMG)  More Company Research Source: CNBC
Last chipotle mexican grill earnings: 4/25 04:10 pm Check Earnings Report
US:NYSE Investor Relations: ir.chipotle.com
PDF Chipotle Mexican Grill 's food safety woes are still not behind it, and that's good news for other restaurants. Despite the burrito chain's efforts to lure back diners, customer perception of the brand remains tarnished and has led them to seek out other food options. Food safety issues likely gave customers a reason to try a new brand or return to more mature brands, UBS analyst Dennis Geiger wrote in a research note Thursday. Particularly in markets where many new and attractive choices exist, it may be challenging to entice prior customers to return or return with the same frequency after experiencing new concepts. Geiger found that 22 percent of more than 1,600 customers polled online by UBS said they ate Chipotle less often because they liked other quick-service options better. This was the second-most-cited reason for customers ditching the chain behind food safety concerns. While traditional QSR chains are not typically viewed as Chipotle's direct competition, [Read more]

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