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Why Applebee's is done trying this thing [MSN Money]

DINE BRANDS GLOBAL INC (DIN)  More Company Research Source: MSN Money
Last dine brands global inc earnings: 5/2 08:00 am Check Earnings Report
US:NYSE Investor Relations: investors.dineequity.com/news-releases
PDF Replay Video UP NEXT 1 Cancel SETTINGS OFF HD HQ SD LO As many as 160 Applebee's and IHOP locations to close Veuer See more videos What to watch next UP NEXT Video by Veuer Popular Searches Applebee’s says it’s made a mistake: It’s been trying too hard to be cool. After years of working to brand itself as a modern millennial hangout, the family-friendly chain is reversing course. It’s bringing back all-you-can-eat specials and doubling down on discounts like its “2 for 20” menu. The chain’s parent company, DineEquity, is also bringing on a new chief executive and closing up to 160 Applebee’s and IHOP locations in a bid to boost profits. “Over the past few years, the brand’s set out to reinvent Applebee’s as a modern bar and grill in overt pursuit of a more youthful and affluent demographic,” John Cywinski, pre [Read more]

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