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Stockreport

Why Winter Olympics 2018 sponsors pay top dollar [FOX Business Network]

GENERAL ELECTRIC (GE)  More Company Research Source: FOX Business Network
Last general electric earnings: 4/23 04:01 pm Check Earnings Report
US:NYSE Investor Relations: ge.com/investor-relations/overview
PDF The 2018 Winter Olympics aren’t just a showcase for the world’s top athletes. Some of the world’s largest corporations shelled out massive sums in order to promote their products on a global stage in Pyeongchang, South Korea this month. Continue Reading Below The International Olympic Committee has top-level sponsorship deals in place with 13 corporations. Each “Worldwide Olympic Partner” pays roughly $100 million per four-year Olympic cycle, according to Reuters , though some estimates place the average cost even higher. Some sponsors pay more than others. In exchange, sponsors receive top billing and the chance to showcase their services to spectators on the ground at Olympic events and on television, where broadcasts drew an average of more than 21 million viewers in primetime during the 2014 Winter Games in Sochi, Russia. For example, Intel, which signed a sponsorship deal with the IOC in 2017, said it would provide 5G wireless technology, drones, artif [Read more]

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