Data Sheet—Mattel’s Digitally Savvy CEO Tries to Save Barbie [Fortune]
Mattel, Inc. (MAT)
Last mattel, inc. earnings: 2/13 04:05 pm
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US:NASDAQ Investor Relations:
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Source: Fortune
Good morning from New York, where I’m attending Fortune ’s first CEO Initiative , which I’ll tell you about below. I’ve written repeatedly about the quest by corporations everywhere to transform themselves digitally. Michal Lev-Ram has a fascinating piece in the current issue of Fortune about Mattel’s efforts to do just that under its digitally savvy new CEO Margo Georgiadis, who joined the toymaker by way of Google . What I love about this story is that nothing about Mattel’s planned reinvention is straightforward. The company’s products are a bunch of exceedingly old brands, like Barbie and Hot Wheels. Though sales have stalled, those workhorses still perform exceedingly well for Mattel . And it’s not even clear tech toys are what’s called for. Kids and their parents tend to love the old stuff—even though Georgiadis and her colleagues get the need to go digital. And they’re going to try. Georgiadis orchestrated the deconstruction of a Barbie Dream House to show
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News
- Which Toy Would You Want to Help Design or Update? [The New York Times]The New York Times
- Airbnb pone en renta la casa de ‘Up’ [The New York Times]The New York Times
- Matchbox Launches New Mercedes-Benz Die-Cast Car to Celebrate the Reveal of the All-New Electric G-Class [Yahoo! Finance]Yahoo! Finance
- Matchbox Launches New Mercedes-Benz Die-Cast Car to Celebrate the Reveal of the All-New Electric G-ClassBusiness Wire
- Shonda Rhimes thinks people tried too hard to make 'Barbie' a 'feminist manifesto' [Business Insider]Business Insider
MAT
Earnings
- 4/23/24 - Beat
MAT
Sec Filings
- 5/7/24 - Form 144
- 4/30/24 - Form 4
- 4/30/24 - Form 4
- MAT's page on the SEC website