Betterment, the investing startup that's attracting $12 million a day, is now valued at $1 billion in private market trading [The Business Insider]
Morgan Stanley (MS)
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Source: The Business Insider
Betterment, the investing startup that's attracting $12 million a day, is now valued at $1 billion in private market trading Betterment Betterment , a roboadviser with $11 billion under management, is considered a unicorn in the private markets. Preferred shares of Betterment are being offered at a price of $11 on EquityZen, an online marketsite for shares of private companies, according to a list of investment opportunities seen by Business Insider. That gives Betterment an implied valuation of over $1 billion. While private companies like Betterment do not actively trade on a stock exchange they can sometimes trade in private markets on sites like EquityZen. It's not clear how many shares are up for sale, or where they have traded in the past. Nor is it clear who the sellers and potential buyers of those shares are, or whether any shares have or will change hands. Still, the shares being offered imply a unicorn valuation for Betterment. EquityZen declined to comment
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