Unruly Partners with AppNexus to Bring Together Buyers and Sellers of Viewable Outstream Video Inventory at Scale
News Corporation - Class A (NWSA)
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Source: PR Newswire
LONDON and NEW YORK and SYDNEY, June 7, 2016 /PRNewswire/ -- Video ad tech company Unruly and AppNexus, the world's leading independent advertising technology company, today announced a partnership to combine the reach of AppNexus' video buying platform with the quality and scale of Unruly's viewable video SSP, UnrulyX™, where 70% of views are delivered across comScore 500 sites. This new alliance is an important step in ensuring that advertisers and publishers around the world can transact premium outstream video campaigns at scale in a fair and open market."Buyers want premium video inventory, but they also demand scale and viewability. The strength of this partnership is that AppNexus buyers have access to premium outstream inventory that is non-interruptive, while simultaneously increasing viewer engagement, brand performance and publisher revenues," said Unruly Co-CEO, Sarah Wood. "Now that Google has pulled YouTube inventory from the open market and as Facebook sunsets LiveRail,
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