Use these hacks to get the best online price for holiday items [CNBC]
THE PRICELINE GROUP INC COMMON (PCLN)
US:NASDAQ Investor Relations:
ir.pricelinegroup.com/events.cfm
Company Research
Source: CNBC
You may be paying more than your neighbor for the same item. Really. John Lamb | Getty Images How sure are you that you're getting the best price for that online purchase? Better check. So-called price differentiation means that different visitors to the same retailer could see varying prices on the same item. A 2014 Northeastern University study found that more than half of 16 large retail and travel sites assessed showed different price results for the same search, depending on who was conducting the search, and on what kind of device. "It's very hard to know why you're seeing what [price] you're seeing," said study co-author Christo Wilson, an assistant professor at Northeastern. Now, that same team of researchers, in conjunction with Volunteer Science, is aiming to raise the curtain on price differentiation. Their plugin for Chrome browsers runs the same search you did on the researchers' server, which doesn't have the same hist
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