PepsiCo Dips Its Toes Into the Sparkling Water Market [The New York Times]
PepsiCo, Inc. (PEP)
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Source: The New York Times
But it is also an acknowledgment that sales of carbonated soda are falling as consumers increasingly shun sugary drinks in favor of healthier options, including water. In 2016, bottled water sales by volume surpassed carbonated soda for the first time, according to Beverage Marketing Corporation’s DrinkTell database. And volume sales for carbonated soft drinks declined for the 13th consecutive year in 2017. While Europeans have consumed sparkling water for years, the product has only recently started to catch on in the United States. Sales of domestic sparkling bottled water — not including imports like San Pellegrino — doubled between 2015 and 2017 to $8.5 billion, according to the DrinkTell database. One of the biggest beneficiaries of the surge in interest in fizzy water has been LaCroix. With its vivid, neon-colored cans and unique flavors like apricot, peach pear and pamplemousse (French for grapefruit), LaCroix has generated an avid following on Instagram and Twitter. Som
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